Suicides increase in March in Japan so the government has begun an emergency 3-month suicide prevention campaign. National Police Agency statistics indicate the number of people who commit suicide is highest in March. The fiscal year ends on March 31 and it’s believed poor financial situations at companies cause managers to commit suicide. The NPA data also shows the number of annual suicides was over 30,000 for the past 12 years. There were 32,753 suicides in Japan in 2009.

The government suicide prevention website also attributes the high suicide rate to long working hours, severe unemployment, bankruptcies, and being liable for multiple consumer loans. As part of the stepped-up suicide prevention effort, consultation counters have been opened at all Hello Work public job-finding centers throughout Japan

Government-sponsored public service TV advertisements show a daughter expressing concern to her sleepy father. The ad advises people who have difficulty sleeping for two weeks or more to consult a doctor.

People can avoid publicizing their personal phone number when searching for a missing pet by using a new pet phone number from NTT. Called Wan Nyumber*, the service consists of a tag that has a unique telephone number printed on it. The finder of the lost pet calls the number, which is answered by NTT, who has the pet owner’s information that is assigned to the phone number. NTT contacts the pet owner.

The round tags are customizable with more than 100 designs. Wan Nyumber advertising promotes protection from nuisance calls if a personal phone number is used on tags or "lost" posters, and that the Wan Nyumber data is easier to update than replacing an embedded pet ID microchip.

The service costs JPY 525 per month.

*"Wan wan", the sound of a barking dog; "Nya nya, the sound a cat makes.

Japan Prime Minister Yukio Hatoyama met with 10 parents and their kids in an informal gathering to discuss the government’s child allowance payments, child care and other child rearing issues. The  80-minute meeting Feb. 14 was held at the Prime Minister’s residence, in a room dubbed the "Pigeon Cafe". The Japanese word "hato" means pigeon.

Hatoyama’s goodwill notwithstanding, Lets Japan was quite impressed by his choice of shirt.

The top ten booms in Japan now.

Forest girl boom. Fashion inspired by Anne of Green Gables. For your fashion life in the forest.

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Tokai region local government mascot character boom. More than 30 municipalities in Tokai have mascot characters.

Calligraphy boom
Influenced by "Tomehane Suzuri High School Calligraphy Club" TV show on NHK-TV. Click here to try NHK calligraphy.

Running boom
A survey by Sasakawa Sports Foundation indicates the number of runners who ran two times or more during the week increased from 2.15 million in 2006 (the previous survey year) to 2.48 million according to the 2008 survey.

(6)
Eco boom
Japanese follow the green theme, from carbon offset mindfulness, recycling clothes, and shorter showers, to eco-cars and eco-bags.

(5)
Castle boom
Influenced by "Taiga" historical stories TV series on NHK-TV.

Sakamoto Ryouma boom
Includes TV programs, books, movies, tours, fairs, restaurant menus, and ramen. The ronin Sakamoto led movement to overthrow the Tokugawa shogunate during the Bakumatsu period.
 (3)
History boom
Inspired by television quiz programs featuring questions about Japan history.

(2)
Quiet life boom
Leading a slower-paced, low-stress life. Volunteerism, continuing education, personal growth, cultural pursuits, and contribution to society. Also includes leaving big cities to start a farm in rural Japan. (related:  Slow food life.)

(1)
Fried chicken boom
Started in Oita and is now spreading across Japan. More chicken is consumed in Oita Prefecture than any other prefecture in Japan.