Archive for the 'Marketing' Category

Queen’s Deceased Freddie Mercury Dubbed for Cup Noodle Ad

Freddie Mercury of Queen sings for Nissin Cup Noodle in JapanFreddie Mercury, who was the lead vocalist and a songwriter of the rock band Queen, and who died in 1991, stars in a TV commercial in Japan for Nissin’s Cup Noodle instant ramen noodles. The commercial features Mercury’s performance of Queen’s "I Was Born to Love You" and a dubbed Japanese voice sings the lyrics. The lyrics have been changed and some of the words in the song have been replaced by "Cup Noodle" in English.

 

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The dead-Freddie-Mercury-commercial follows Nissin’s recent airing of a TV commercial of Jon Bon Jovi in concert, singing "You Give Love a Bad Name", also dubbed and sung with altered lyrics in Japanese.

 

Appliance store sells electric car

Electric car sold inYamada Denki retail stores inTokyo

 

Appliance and electronics retail chain Yamada Denki has begun selling an electric car at some of its retail stores. Yamada has partnered with Mitsubishi Motors to sell the Mitsubishi i-MiEV electric vehicle. Yamada is the first household appliances store in Japan to sell an electric car.

The i-MiEV electric vehicle is on sale at 17 Yamada Denki stores in the Tokyo metropolitan area. The car is on display inside each of the 17 stores and there is a full-time car salesman on hand at each outlet. These Yamada stores also sell and install the vehicle-charging equipment and offer complete “Smart House” solar photovoltaic solutions.

Owners of Mitsubishi electric car imiex in Japan

 

The i-MiEV has been on the market since July 2009, and about 3,000 of the vehicles have been sold in Japan.

 

Yamada Denki Online shopping

 

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Electric car charging point in JapanElectric vehicle charging station in Japan

 

Yamada Denki electic and electronics appliance store in Japan Elderly owner of Mitsubishi Japanese electric car imiev in Japan

 

photos:  Charge point (R)Charge point (L)

Dominos Dual Menus Divide Deals by Language

Domino's Japan TV commercial The Two Sides of Domino’s Pizza

Domino’s Pizza has opened an English-language website that includes special pizza offers not available on the Japanese version of the site.

For example, by ordering through the Domino’s English website, you can get two large pizzas with one topping each for JPY 2999. That special offer is one of several offers exclusive to the English side.

Compare the English two-large-pizzas offer to the one large pizza for JPY 2520 offer on the Domino’s Japanese website. (A current Domino’s USA special is 3 large pizzas with 1 topping each for USD 23.31)

In addition, with the Japan Domino’s build-your-own pizza tool, you’ll be able to choose between four types of crust and 22 toppings. (Sorry, you won’t find squid listed on the English menu!)

Domino's pizza Japn English menu offers exclusive deals.

 

Animation characters are also conspicuously missing from the English menu, which makes us wonder what they’re really up to. According to Scott K. Oelkers, President and CEO of Domino’s Pizza Japan, Inc., the English website was added in an effort to provide better services to their foreign community. Indeed.

As of 2005, 1,555,505 foreign residents permanently reside in Japan, and that doesn’t include the approximately 40,000 US military personnel stationed there. That adds up to a lot of foreign community to better service.

Domino’s has locations in 60 markets worldwide and 99 outlets in Japan. But in the areas where they offer online menus in both the native language and English, the offers and options tend to vary. Besides the fact that you won’t find squid on the English version of Domino’s Japan, you also won’t find the Mexicana – a pie topped with ground meat and jalapenos – on the English version of the Domino’s Mexico website.

Female Domino's Japan employees hold pizza boxes at outlet in Japan. Delivery scooter motor bikes in fron tof Domino's pizza outlet in Japan

 

But regardless of whether Domino’s’ motive for offering English-speaking residents a menu of their own was for the benefit of the consumer or simply a means to add more yen to their pockets, the site was needed, and most certainly welcomed.

 

(You need to log-in at the Domino’s Japan English website to see the special offers.) 
photos: Dominos delivery scooters

Meisters Eat Drink Drive Relax

Japanese women relax naked in onsen spa meister approved. Rice meister master Japan

In addition to the experts you can expect expect to find in Japan – such as  "rice meisters" – enterprises in many other fields are offering original in-house qualification courses. Employees attend courses in order to obtain "meister" certification. Local governments, business and trade associations, organizations, private extended learning and continuing education schools are also offering meister courses in various fields.

  Curry meister study book Japan How to be eco driver in Japan

Curry Meister – Learn the history of curry, spice characteristics and curry communication. Junior and Senior certificates.

Eco Drive Meister – Become expert in environmentally friendly fuel-efficient driving. Best for businesses with more than 50 vehicles. How to Kyoto.

Eco Meister – Courses and certifications offered by individual prefectural and city governments. Learn about the environment, garbage-related problems, recycling, global warming. Akita ecomeister.

Seasoning and food diploma Japanese meister Many Japanese spices and sauces.Japanese Food Meister – How to treat only the ingredient of harmony, how to cut only the dish of harmony, how to boil the fire, and how to apply it and how to dish up the taste. Also known as Washoku.

Japanese Seasoning Meister – Become well-versed in seasonal seasonings and talk about charm of seasoning happily and plainly.

Delicious kelp seaweed konbu served in Japan. Okonomiyaki  pancake-like dish served in Japan

Konbu MeisterKelp is filled with the spirit of ecology, and is the ultimate eco-food, according to the Konbu Meister. Learn how to get the most out of your seaweed.

Awamori Okinawa sake liquor alcohol Japan

Girls and women nude in onsen spa Japan Okinawa Liquor Meister – Official Okinawa Prefecture Awamori distilled rice liquor expert certification.

Okonomiyaki Meister – The qualification levels: Instructor, Coordinator and Meister. What is Okonomiyaki?

Onsen Meister – Learn hot spring hygiene management, the benefits of hot springs, effective bathing methods, and thermal physiology. Japanese spa is called onsen.
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Padnote iPad Look-a-Like Paper Notepad

Padnote paper memo pad copies Apple iPad Apple iPad Japan

 

Memo pad of paper similar to iPadA sketch pad with a cover that looks like an Apple iPad is being sold by a company run by students at the Institute of Advanced Media Arts and Sciences in Ogaki, Gifu Prefecture.

The "Padnote" is a pad of drawing paper. Each page has gridlines and a wide gray border.

Tokyu Hands
department stores nationwide have been selling the pad of paper since June. The company that created the iPad-of-paper – Gocco – has sold 2,000 pads by the end of July. Major grocery stores have begun selling the Padnote.

Gocco also plans to release a memo pad that looks like an Apple iPhone.

The Padnote retails for JPY 735.

Airline Gives Women Exclusive Toilet

ANA press release announces women only lavatoryAll Nippon Airways has designated one lavatory for exclusive use by women on most international flights.

Men may use the women-only toilet only when there are few female passengers and in an emergency. Men can also use the ladies-only rest room before taking off and landing before the fasten-seatbelt sign is displayed, and when there is an urgent need due to illness. An announcement about a given flight’s toilet-usage is made at the start of the flight.

A 2007 ANA online survey found women do not like using unisex lavatories because men sometimes leave the seat up. Women also expressed displeasure about waiting in line for the toilet with men after airline meals.

ANA says 70% of male passengers it surveyed say they did not mind the ladies-only washrooms, and some men approved because it means less time waiting for women to finish using the toilet. ANA said demand for a lavatory exclusively for women is especially high among passengers taking long flights.
Women-only toilet sign on ANA flightAll Nippon Airlines ladies only lavatory

Photo for Funeral Before You’re Gone

Have an eternalphoto prepared before you die in JapanFuneral-services providers are offering photography services so you’ll have a decent photo to display at your funeral ceremony. Photography studios are also targeting the new funeral-photo market.

A headshot of the deceased is usually on display at the start of funeral ceremonies in Japan. A different photo of the deceased – often a wedding photo – is displayed when the bereaved express condolences.

 

Kinoshita Inc operates 16 funeral parlors in Fukuoka and Saga prefectures. "Photos are shown at funerals to recall the deceased. If a variety of photos are displayed, participants in the funerals can recognize their personal characters more deeply," Masaru Ishikawa, 56, an executive of the company, told the Asahi Shimbun.

 


Photograph for Japan funeral before you get a disease
Translation: You have a higher risk of contracting disease as you reach old age. Or contracting a severe illness. You will lose teeth and your face will change. We welcome you to take a vibrant photo at age sixty, in your favorite style. For example, people who like golf can wear golf clothes. Kimono-lovers can wear kimono. And people who like to cook could wear one of their favorite aprons.

Funeral service homes in Japan offer portrait photo to elderly This photo studio advises taking a picture every 5 years until age forty, and then every 2-3 years after forty, in order to have an up-to-date photo if you die.

 

Terukazu Mori, 46, representative director of Kumamoto Resident Funerals, said, "If you prepare the photo (in advance), you can enjoy your remaining life without worry. Taking the photo is one of the things you should do for that purpose."

 

Photographers offer funeral photos for Japanese funeral. Take a picture before you die in Japan for your ceremony.
These suggest you have a picture taken so survivors don’t have to search for a good picture after you’re dead.

Posing for funeral photo in Japan.Photographer offers custom painted portrait photo for Japanese funeral.
Photographer makes composite photo of couple for funeral
photos: Eternal photoblue kimono; Ikeda Shashinkan; couple; gray suit.

Booms Booming Fads Top 10

The top ten booms in Japan now.

Fashionable forest girl boom in Japan. Mascot boom in Tokai region of Japan.

(10)

Forest girl boom. Fashion inspired by Anne of Green Gables. For your fashion life in the forest.

(9)
Tokai region local government mascot character boom. More than 30 municipalities in Tokai have mascot characters.
Tomehane Suzuri High School Calligraphy Club NHK TV show in JapanTome ha ne Suzuri High School Calligraphy Club NHK TV show in Japan

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Calligraphy boom
Influenced by "Tomehane Suzuri High School Calligraphy Club" TV show on NHK-TV. Click here to try NHK calligraphy.

Joggers enjoy running boom in Japan Japan is Eco Friendly with Green living Castles are popular attractions now in Japan.

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Running boom
A survey by Sasakawa Sports Foundation indicates the number of runners who ran two times or more during the week increased from 2.15 million in 2006 (the previous survey year) to 2.48 million according to the 2008 survey.

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Eco boom
Japanese follow the green theme, from carbon offset mindfulness, recycling clothes, and shorter showers, to eco-cars and eco-bags.

(5)
Castle boom
Influenced by "Taiga" historical stories TV series on NHK-TV.
Sakamoto Ryouma samurai ronin in Japan history Sakamoto Ryoma ronin in Japan

(4)

Sakamoto Ryouma boom
Includes TV programs, books, movies, tours, fairs, restaurant menus, and ramen. The ronin Sakamoto led movement to overthrow the Tokugawa shogunate during the Bakumatsu period.
Samurai armor on display (3)
History boom
Inspired by television quiz programs featuring questions about Japan history.

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Quiet life boom
Leading a slower-paced, low-stress life. Volunteerism, continuing education, personal growth, cultural pursuits, and contribution to society. Also includes leaving big cities to start a farm in rural Japan. (related:  Slow food life.)

 

(1)
Fried chicken boom
Started in Oita and is now spreading across Japan. More chicken is consumed in Oita Prefecture than any other prefecture in Japan.

Fried chicken is specialty of Oita prefecture Japan

Cats Eye Stationmaster Posts

Tama-chan cat station master in Japan Tama-chan cat station master in Japan Station cat promoted

Tama-chan, the cat stationmaster of a rural Japan train station, has attained the position of Operating Officer.

The stray cat was found in front of Kishi Station on the Wakayama Electric Railway Co. Kishikawa Line in 2007. Named Tama-chan, the kitty was offered the position of Stationmaster and held that post from 2007 until being promoted to Super Station Master in April 2008.

With the appointment as corporate executive Tama-chan becomes the first cat in the world to hold an executive post of a railroad corporation, a company official said.

Tama-chan, 10, will continue to perform stationmaster duties in addition to its responsibilities as Operating Officer. Those additional duties have not yet been determined.

The cat is responsible for an increase in passenger numbers. The company plans to rebuild Kishi Station into the shape of a cat’s face this summer.

Marron Chestnut the stationmaster dog in Japan Funeral held for Marron Chestnut the stationmaster dog in Japan memorial service held for dead Marron station master dog in Japan

 Station dog cremated

Maron, the 9-year-old Yorkshire terrier stationmaster for the Iwate Galaxy Railway Company died the evening of August 29, 2009. The cause of death was bronchitis. The dog had served as Station Chief at Oku-Nakayama Kogen Station, in Ichinohemachi since September, 2000. A funeral service for Maron was held on September 12, 2009.

Analysis

Rena the blogging cat stars in Wii game in Japan. Dr. Evil expands into Japan railways?

 

With Tama-chan promoted, and Maron out of the way, cats are poised to pounce on stations throughout Japan. Cat-blogger and star of the Wii game Sukeban Shachou Rena Wii, "Rena" is likely to take over the position formerly held by Maron. Rena is currently CEO of Cat Queen Inc.

It is rumored CQI is a subsidiary of Virtucon Corporation. Following the mysterious disappearance of CEO "Number 2", leadership of Virtucon was assumed by "Mr. Wigglesworth". Police suspect Wigglesworth was involved in the Number 2 case and the sudden death of Maron. Police also link Wigglesworth to the quick promotion of Tama-chan. "We believe this Mr. Wigglesworth cat is the mastermind of these plots," said one police official.

Station employees had originally protested the latest promotion of Tama-Chan, but they denied they were threatened. "A hairless cat wearing a thick leather collar and flu mask did come to see us late one night after the last train had passed", said one employee who refused to be identified. "But the feline was very polite and did not hiss or scratch us," the employee said.

Police continue to investigate possible foul play among the cats. "It is highly unusual to reach a management position in such a short time. Especially for a cat," the police official said.

Virtucon Corporation did not respond to inquiries. In addition to assigning cats to oversee train stations in Japan, it is believed Virtucon Corporation desires to take over the world.

Mcdonald’s Retro Ad Bewitched Lookalike

Mcdonald's Japan TV commercial resembles USA TV classic Bewitched

 

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A new Mcdonald’s TV commercial depicts a 1960’s American scenario that seems to be featuring the witch Samantha from the TV show Bewitched. In the ad, "Samantha" serves a single Quarter Pounder Bacon & BBQ burger to a birthday party consisting of 6 kids. Her husband "Darren" and another woman (possibly nosey neighbor Gladys Kravitz) watches the fun. Everyone claps when the burger is served.

 

Samantha Stevens Elizabeth Montgomery Bewitched in Mcdonalds Japan TV commercial

The character of Samantha Stevens was played by Elizabeth Montgomery and Bewitched was broadcast in the USA from 1964- 1972. The Bewitched TV showed aired in Japan as "Okusama wa Majo" from 1966-1970 and reruns are currently broadcast twice a week on Japan’s public TV channel NHK. A Japanese version of Bewitched was aired in 2004 on TBS-TV.
 


1978 Mcdonald’s Japan TV Commercial

Bewitched in Japan(J) Wiki; Ochiochi wonderland. Bewitched around the world.