Archive for the 'Marketing' Category

Sexy city stamp rally promotional poster recalled

Minokamo busty stamp rally poster Japan

A provocative poster promoting a local shopping incentive campaign by the Minokamo City Tourist Association has been recalled due to public outcry.

The poster features a manga illustration of a woman with an exaggerated bust size. The character is from a popular anime TV program which is being used in a tie-in with the city’s "stamp rally" point card campaign. A stamp rally is a promotional effort in which users receive a blank booklet and have the booklet stamped when they make a purchase at participating retailers. When the booklet is full of stamps, the customer receives a free gift or a discount on goods from a specific retailer, a group of participating merchants, or the organization sponsoring the campaign. Stamp rallies are also used for short term offers such as during local festivals or local events.

 

Minokamo buxom anime character used in stamp rally poster in Japan

The Minokamo City poster features a buxom female character from "Nourin", an anime TV series based on a 2014 novel for young adults about an agricultural high school. The story focuses on a fictitious school that is based on an unnamed actual school in Minokamo. Several female characters from the animated program are used in the stamp rally.

The controversial poster was distributed in late November to 21 Minokamo City shops and the local train station. On November 29, the poster at the station was removed due to complaints.

Minokamo is located in Gifu Prefecture, Japan.

 

Anime character used in Minokamo city PR campaigns in Japan

 

Other stamp rally posters for communities and tourism campaigns in Japan

 

Hokkaido tourism stamp rally poster in Japan Mie prefecture stamp rally poster in Japan

Mt. Fuji stamp rally poster in Japan

 

Tokushima stamp rally poster in Japan Wakayama stamp rally poster in Japan

Yokohama stamp rally poster in Japan

McDonald’s gives more pickles, onions, ketchup free on request

McDonald's in Japan gives free extra ketchup and pickles upon requestMcDonald’s in Japan is giving extra condiments free to customers who request the extras at the time of ordering.

The items on the so-called “Back Menu” include pickles, onions, ketchup, tartar sauce (for the Filet-O-Fish sandwich) and teriyaki sauce (for the Teriyaki burger.)

The Back Menu is not advertised and there is no information about the free extra toppings in McDonald’s stores. Word that McDonald’s will add more condiments upon request is spreading via twitter.

Normally there is one pickle slice on a McDonald’s hamburger. Customers can get two slices upon request at the time of ordering. For McDonald’s sandwiches that usually have two pickle slices, four pickle pieces can be piled on upon request. Customers who ask can also get two squirts of ketchup or mustard, a double serving of onions, and twice as much mayonnaise, tartar sauce or teriyaki sauce.

 

Japan McDonald's doubles pickles upon request Japanese McDonald's puts stickers on double condiment burger wrapping

McDonald’s currently offers a “Grill Order” which lets customers exclude pickles, lettuce, tomatoes, mustard, ketchup, mayonnaise, tartar sauce, and other condiments and toppings depending on the sandwich.

The hush-hush Back Menu lets customers get more condiments at no extra charge. A special sticker on the sandwich wrapper indicates more toppings have been included per the customer’s request.

 

A McDonald’s public relations spokesperson said the decision to offer a “generous” condiment serving on its burgers and other items evolved from the current practice of offering a “fewer” condiments option.

The McDonald’s undercover double-condiments-upon-request scheme began on April 1.

 

Japan McDonald's puts extra onions on Big Mac per request Japan McDonald's gives free extra pickles on burgers upon request McDonald's in Japan made for you sticker on Big Mack wrapper

 

photos: Hamburgers side-by-side2 pickles & ketchup; 4 pickles; onions;   Big Mac sticker

Fat gal marshmallow girls are chubby idols

Mizuki Tama large plus size marshmallow girl model in Japan La Farfa marshmallow girl model group A "chubby chubby boom" of popular fat female celebrities in Japan has led to the debut of Japan’s first fashion magazine for plus-sized women. The chubby lady models of La Farfa magazine are called "Marshmallow girls."

 

Chubbiness plus size marshmallow girl model group  in Japan Chubbiness fat female girl models in Japan

A new idol group of heavyset female models/spokespersons called "Chubbiness" has been assembled by CanCam woman’s magazine and Avex entertainment company. The average weight of the gals in the group is 55 kilograms (121 pounds.) Anyone who drops below 50 kilograms (120 pounds)  will be fired from the group.

 

Japanese dogu figurine looks like fat female model Dogu Japanese clay figure resembles Mizuki Tama large plus size marshmallow girl model in Japan

Big, sexy, female Japanese "gravure idols" have been nicknamed "Earthen (clay) figures" after the traditional Japanese "Dogu" clay figurines which have big-eyes, small waists and wide hips.

TV programs have reported on the chubby boom and one show compared plus-size model Mizuki Tama to a Dogu figure by painting her body in the likeness of the clay figurine.

 
Magazines and DVDs that feature scantily-clad fat women are also popular. 
 

Japanese Mizuki Tama adult video plus size marshmallow girl model Tama Mizuki sucks ramen adult video fat model in Japan Hana Seto Japanese gravure adult video fat model porn

 
Chubbiness

 

Beauty face pack masks looks like Kabuki facial expressions

Face cream facial mask looks like kabuki actor makeup Japan Beauty face packs that look like the facial contortions of Kabuki performers are being sold by a company that specializes in Kabuki-related products.

The face pack patterns mimic the bright striped makeup worn by the actors in the bold aragoto style of Kabuki.

 

Moisturizing facial mask with kabuki actor print in Japan Moisturizing nightime face mask  kabuki makeup printed in Japan

The mask sheets contain natural moisturizers and also have a whitening effect. Usage instructions are in Japanese and English. The Kabuki 2-sheet facial packs are for sale at the Kabuki-za theater in Tokyo, Haneda Airport in Tokyo, and Tokyo Midtown Galleria. The price is JPY 880. photos: Sankei MSN

Food truck kitchen cars get special places to park and sell

Food trucks in Japan kitchen cars Food trucks in Japan used to be found mostly at sporting events or other large events, and often the trucks were operated by brand name food manufacturers. Now updated versions of food trucks, dubbed "Neo Kitchen Cars", are offering take-away food at locations in cities.

Public open space cannot be used for kitchen cars in Japan, so kitchen cars often must rent space for their vehicles. One website specializes in matching kitchen cars with landlords who have a driveway or storefront parking available for rent.

 

Tokyo International Forum Neo Stall Village.

Japanese food truck cafe Barbecue BBQ Japanese food truck in Japan

 

Another company seeks to have kitchen cars use large open spaces owned by and adjacent to office building properties. Workstore Tokyo Do a provider of food vendors for events, matches building owners with the kitchen car operators and coordinates kitchen car schedules and locations. Tables are setup in the open space and the kitchen cars rent space there. The firm manages 33 locations in the Tokyo area. Almost 450 kitchen car operators are registered with the company and 200 of those operators have been assigned locations.

 

Kitchen car locations can be tracked online. Idouhanbai Navi is one website that lists locations of kitchen cars throughout Japan. The site also describes the foods offered by each mobile food neo stall.

Japanese food truck neo kitchen car in Japan Fried chicken Japan food truck Brazilian food sold by mobile food truck in Japan

 

Tacos Mexican food from food truck in Japan Italian food sold from food truck in Japan Food truck in Tokyo

 

photos : Barbeque (Tokyo) Bulldog BBQ; Brazillian Rodeio Grill; Crepes (Tokyo) Allo Cafe; Fried chicken and seafood (Tokyo) Wakayama; Kebabs (Tokyo) Subarkai House; Panini (Nagoya) Buono; Pork-wrapped-rice (Fifteen food trucks in Japan) Honke Niku maki; Pork-wrapped-vegetables & variations (Three food trucks in Japan) Ganko; Tacos (Okinawa)Taco Smile; Tofu burger (Tokyo) Tofu Tofu Cafe

Beach naming rights sold to cookie company

The maker of a popular pigeon-shaped cookie was awarded naming rights to three beaches in Kamakura, Japan. The beaches will be renamed in 2014 by the manufacturer of the Hato Sabure (pigeon sable) butter cookie. Toshimaya company opened the first Hato Sabure confectionary store in Kamakura circa 1897.

The Kamakura city government in Kanagawa Prefecture sold the naming rights to cover the cost of beach maintenance. Ten firms submitted naming rights bids. Hato Sabure will pay 12 miliion yen annually for 10 years. It is the first time beach naming rights have been sold in Japan.

 


Koshigoe, Yuigahama, and Zaimokuza beaches will share a single name. Hato Sabure officials have not chosen a name for the beaches but says it does  not intend to name the areas Hato Sabure Beach.  

Kanagawa prefectural outdoor advertisement regulations limit advertising displays to 2-meters in size.

Recipe: Butter Cookies 

photos
: Zaimokuza beach; Yuigahama beach; Koshigoe beach.

Loincloth underwear Fundoshi for women replaces panties

woman wearing fundoshi loincloth in JapanJapanese men wearing fundoshi loincloth at festival Store display mannequins wearing men's fundoshi loincloth in Japan
The traditional Japanese men’s underwear “fundoshi”, a loincloth made from a stretch of white cotton, and which reveals the buttocks, is making a comeback in other fabrics and with contemporary designs, and these fundoshi are gaining popularity with both men and women.

Traditional white fundoshi have been mostly worn by boys and men in Japan when participating in festivals and the Hadaka Matsuri (Naked Festival.)

 

The Japanese firm Wacoal, began selling fundoshi for women in late 2008.

The Japan Fundoshi Association was established in December 2011 to enhance people’s understanding and awareness of fundoshi. The association recommends that everyone over age 10 in Japan own at least 2 loincloths. The JFA also hopes to popularize February 14 as "Fundoshi Day.”

Trying on fundoshi on TV program in Japan How to wear Japanese fundoshi How to wear fundoshi in Japan How to wear men's Japanese loincloth fundoshi

 

A Japanese love life advisor known as “Love and Communication Instructor Olivia”, says that fundoshi for women will raise the quality of a woman’s love life.

In an article on the JFA website, she recommends wearing the loincloth only at night, for sleeping.

“Since there is no bundle of rubber around the groin area, blood circulation of the circumference of the pelvis is promoted and sensitivity to cold and resistance to edema are improved,” she says.

Olivia says that women will feel more vigor in their “lower half” in the morning, which will be attractive to men.

Olivia tested a loose one-piece loincloth fundoshi which wraps around the stomach and hips. She says it felt as if she were not wearing anything, breathability was good, and it was warm. The love life expert’s test loincloth was made of hemp, usually associated with the attire of Shinto priests. “Wrapping one’s private parts in the material used for divine work is a somewhat sacred feeling,” she says.


topless women naked festival japan
Fundoshi for ladies 
Tafusagiya
Lovesupple
Maruwas
Goldstar
Fundoshi for men 
Tafusagiya
Tanukidou
Ryushuya
Hotya
Fundoshi for men and women
Maruwas
Saku-rai

photos: Mannequins; festivalTV program; anime how to wear; man sleeps

Game arcades gaining elderly gamers

Elderly play medal game in Japan arcade game centerGame centers in Japan are making arcade-game-playing more comfortable for senior citizens and retirees. Almost a fourth of Japan’s population is over the age of 65, and amusement arcade operators are making changes to better accommodate the elderly.

A popular game among seniors is the "medal game" in which coins or tokens dropped into the machine may eventually push jackpot coins over the inner rim and out to the player.

Namcoland Aeon in Kyoto has access restrictions. Those age 15 and under cannot enter after 6:00 P.M. unless accompanied by an adult, and anyone age 18 and under must be accompanied by an adult in order to play a medal game in its "medal corner". The arcade’s theme is "Amusements for three generations."

 

Large text instructions for elderly medal game in Japan arcade game center Massage chairs at a US Land amusement game center arcade in Japan Blankets, gloves and umbrellas for elederly customers at game arcade in Japan

 

Namcoland Aeon’s aisles are wider to accommodate strollers and wheelchairs, there are no steps or other barriers, there are more chairs, and the outlet is easy to access from street level.

The in-store sound system volume has been lowered to make it easier for the elderly to hear and the text size has been enlarged on signs and displays.

The Namcoland Aeon staff has been instructed to speak clearly and to make the medal games more user friendly.

Some Adores game centers offer complimentary tea and sweets to customers over age 60 before 10 a.m. Free medal game credits to customers over the age of 60 are also offered by some Adores outlets. The chain also lends out blankets, gloves for wearing while playing medal games, and, if it’s started raining while the customer is inside, umbrellas, if the customer doesn’t have one for the return home.

Some of Konami’s latest arcade games have instructions in larger type to aid readability for senior citizens. Game instructions are also clearly indicated on the machines.

Many game centers have installed massage chairs, and provide reading glasses to customers upon request.

Other retail businesses are catering to the elderly market. The Ueshima coffee shops in Tokyo offers wider aisles an lower tables than the typical Starbucks, and Keio department store provides more chairs, and larger text on signs.

 

Crane claw game in Japan arcade amusement center Horse racing multi-player game in Japan arcade game center Taito-stat game center in Japan

 

photos: wheelchair; crane games; taito-station; horse racing game; massage chairs.

Queen’s Deceased Freddie Mercury Dubbed for Cup Noodle Ad

Freddie Mercury of Queen sings for Nissin Cup Noodle in JapanFreddie Mercury, who was the lead vocalist and a songwriter of the rock band Queen, and who died in 1991, stars in a TV commercial in Japan for Nissin’s Cup Noodle instant ramen noodles. The commercial features Mercury’s performance of Queen’s "I Was Born to Love You" and a dubbed Japanese voice sings the lyrics. The lyrics have been changed and some of the words in the song have been replaced by "Cup Noodle" in English.

 

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The dead-Freddie-Mercury-commercial follows Nissin’s recent airing of a TV commercial of Jon Bon Jovi in concert, singing "You Give Love a Bad Name", also dubbed and sung with altered lyrics in Japanese.

 

Appliance store sells electric car

Electric car sold inYamada Denki retail stores inTokyo

 

Appliance and electronics retail chain Yamada Denki has begun selling an electric car at some of its retail stores. Yamada has partnered with Mitsubishi Motors to sell the Mitsubishi i-MiEV electric vehicle. Yamada is the first household appliances store in Japan to sell an electric car.

The i-MiEV electric vehicle is on sale at 17 Yamada Denki stores in the Tokyo metropolitan area. The car is on display inside each of the 17 stores and there is a full-time car salesman on hand at each outlet. These Yamada stores also sell and install the vehicle-charging equipment and offer complete “Smart House” solar photovoltaic solutions.

Owners of Mitsubishi electric car imiex in Japan

 

The i-MiEV has been on the market since July 2009, and about 3,000 of the vehicles have been sold in Japan.

 

Yamada Denki Online shopping

 

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Electric car charging point in JapanElectric vehicle charging station in Japan

 

Yamada Denki electic and electronics appliance store in Japan Elderly owner of Mitsubishi Japanese electric car imiev in Japan

 

photos:  Charge point (R)Charge point (L)