The maker of a popular pigeon-shaped cookie was awarded naming rights to three beaches in Kamakura, Japan. The beaches will be renamed in 2014 by the manufacturer of the Hato Sabure (pigeon sable) butter cookie. Toshimaya company opened the first Hato Sabure confectionary store in Kamakura circa 1897.

The Kamakura city government in Kanagawa Prefecture sold the naming rights to cover the cost of beach maintenance. Ten firms submitted naming rights bids. Hato Sabure will pay 12 miliion yen annually for 10 years. It is the first time beach naming rights have been sold in Japan.

Koshigoe, Yuigahama, and Zaimokuza beaches will share a single name. Hato Sabure officials have not chosen a name for the beaches but says it does  not intend to name the areas Hato Sabure Beach.  

Kanagawa prefectural outdoor advertisement regulations limit advertising displays to 2-meters in size.

Recipe: Butter Cookies 

photos: Zaimokuza beach; Yuigahama beach; Koshigoe beach.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Shoppers in Tokyo, March 25, 2011

We’ve been having some troubles here in Japan.  Maybe you’ve heard. I’ve written some articles about the earthquake and the coverage of the tsunami and the Fukushima nuclear reactors. You can read my reports here:

March 25, 2011
Op-Ed: Tokyo OK, foreign media’s sensational coverage shameful

March 16, 2011
US govt recommends 80 Km Fukushima evac zone; currently 30km

March 15, 2011
US agrees with reactor response ambassador in Tokyo says

March 15, 2011
Higher than normal radiation detected along Japan Pacific coast

March 14, 2011
Shielding possibly damaged by explosion at Fukushima No.2 Tuesday

March 14, 2011
Op-Ed: The earthquake aftermath in Tokyo

March 13, 2011
Rolling Blackouts Begin Monday in Tokyo

March 12, 2011
How I survived the Japanese earthquake

Appliance and electronics retail chain Yamada Denki has begun selling an electric car at some of its retail stores. Yamada has partnered with Mitsubishi Motors to sell the Mitsubishi i-MiEV electric vehicle. Yamada is the first household appliances store in Japan to sell an electric car.

The i-MiEV electric vehicle is on sale at 17 Yamada Denki stores in the Tokyo metropolitan area. The car is on display inside each of the 17 stores and there is a full-time car salesman on hand at each outlet. These Yamada stores also sell and install the vehicle-charging equipment and offer complete “Smart House” solar photovoltaic solutions.

The i-MiEV has been on the market since July 2009, and about 3,000 of the vehicles have been sold in Japan.

Yamada Denki Online shopping

Get the Flash Player to see this player.

photos:  Charge point (R); Charge point (L)

A popular beach near Yokohama implemented a smoking policy at the start of this year’s swimming season in June. Zushi beach in Kanagawa Prefecture has banned smoking except at designated areas on its 600-meters of sand. Five smoking huts have been installed on the beach. Four standing ashtrays have also been placed in the span of sand. There is no penalty for violating the smoking rules.


Shirahama city in Wakayama Prefecture implemented smoking rules on its beach in 2008. Banners and a standing signboard notify visitors of the locations of smoking areas. There are several standing ashtrays in the sand. 

A smoking policy went into effect on the July 2 season opening of the 300-meter-long Ougigahama beach in Tanabe City, Wakayama. No-smoking signs are posted in three places, and there is a smoking area near the official beach facilities office.

Atami City in Shizuoka prefecture commenced smoking regulations at its beach in 2005. Kanagawa is the only prefecture of Japan’s 47 prefectures to have a smoking policy in effect for a beach.

All Nippon Airways says it is the first airline in the world to offer in-flight draft beer from a keg.

A traditional beer keg uses a high-pressure carbon dioxide bottle which is prohibited by law on flights.

ANA sponsored development of a special beer keg dispenser that does not use a high-pressure gas cylinder.

The new device uses the pressure from carbon dioxide gas captured from dry ice. The dry ice also keeps the beer cool so a power-supply unit and refrigerator are not needed.

All Nippon Airways started offering this real draft beer on domestic flights for the first time on July 20.

The brand of the beer varies according to the route.

The price is JPY 1000 per 400 milliliter glass, including a dry snack.

Depending on the aircraft, 20-40 glasses of beer will be offered per flight.

All Nippon Airways has designated one lavatory for exclusive use by women on most international flights.

Men may use the women-only toilet only when there are few female passengers and in an emergency. Men can also use the ladies-only rest room before taking off and landing before the fasten-seatbelt sign is displayed, and when there is an urgent need due to illness. An announcement about a given flight’s toilet-usage is made at the start of the flight.

A 2007 ANA online survey found women do not like using unisex lavatories because men sometimes leave the seat up. Women also expressed displeasure about waiting in line for the toilet with men after airline meals.

ANA says 70% of male passengers it surveyed say they did not mind the ladies-only washrooms, and some men approved because it means less time waiting for women to finish using the toilet. ANA said demand for a lavatory exclusively for women is especially high among passengers taking long flights.

The top ten booms in Japan now.

Forest girl boom. Fashion inspired by Anne of Green Gables. For your fashion life in the forest.

(9)
Tokai region local government mascot character boom. More than 30 municipalities in Tokai have mascot characters.

Calligraphy boom
Influenced by "Tomehane Suzuri High School Calligraphy Club" TV show on NHK-TV. Click here to try NHK calligraphy.

Running boom
A survey by Sasakawa Sports Foundation indicates the number of runners who ran two times or more during the week increased from 2.15 million in 2006 (the previous survey year) to 2.48 million according to the 2008 survey.

(6)
Eco boom
Japanese follow the green theme, from carbon offset mindfulness, recycling clothes, and shorter showers, to eco-cars and eco-bags.

(5)
Castle boom
Influenced by "Taiga" historical stories TV series on NHK-TV.

Sakamoto Ryouma boom
Includes TV programs, books, movies, tours, fairs, restaurant menus, and ramen. The ronin Sakamoto led movement to overthrow the Tokugawa shogunate during the Bakumatsu period.
 (3)
History boom
Inspired by television quiz programs featuring questions about Japan history.

(2)
Quiet life boom
Leading a slower-paced, low-stress life. Volunteerism, continuing education, personal growth, cultural pursuits, and contribution to society. Also includes leaving big cities to start a farm in rural Japan. (related:  Slow food life.)

(1)
Fried chicken boom
Started in Oita and is now spreading across Japan. More chicken is consumed in Oita Prefecture than any other prefecture in Japan.

January
Canon Japan employees leave early to make babies

Canon lets workers leave early twice a week to encourage them to have more babies. The 5:30 p.m. lights-out program at Canon addresses the declining birthrate problem while also reducing employee overtime costs.

February
‘Doorplate mania’ man arrested.

A 42-year-old Tokyo man is arrested for stealing about 290 nameplates from house entrances. "I loved to collect plates of rare names. I repeatedly stole nameplates in Tokyo, Chiba and Saitama prefectures from about five years ago," the man told police March.

March
Teacher forced student to wear maid costume

A 51-year-old male high school teacher in Odate, Akita Prefecture forces an 18-year-old female student to wear a maid costume in the school’s art club and makes other club members take pictures of her.

April
Doctor admits lacing tea with sleeping powder

Kyoto University Hospital doctor arrested on suspicion of putting a sleep-inducing drug in a female graduate student’s tea. The doctor said he was fond of the student and wanted to attract her attention.

May
Horror-themed Toilet Paper from Japan Puts You on the Edge of Your Seat

Novel printed on toilet paper rolls. Written by Koji Suzuki, who also authored the horror novel "Ring".

June
Dead tadpoles fall from sky

Ishikawa Prefecture, located on the Japan Sea Coast experiences raining tadpoles. One resident finds 13 dead tadpoles each around 3 inches long, on and around his car. Another reports hearing a strange noise in a nearby parking lot, then finds 100 tadpoles covering cars in the lot.

July
Love hotels not touched by recession.

Japan’s love hotel industry thrives while other businesses suffer. (Love hotel finder.)

August
Elderly American tourist jailed for holding small pocketknife

Man asks Tokyo cop for directions. Cop asks if man has a knife. Man says yes. Man jailed for 10 days.

September
Blue lights soothe suicidal in Tokyo train stations

Blue lights installed on train platforms in Tokyo to prevent people from jumping into oncoming trains. "Blue lighting was selected because there are claims the color blue calms emotions," an official from East Japan Railway’s Tokyo office said.

October
Airline passengers told to use toilet before boarding

All Nippon Airways positions staff near the boarding gates in terminals to ask passengers waiting for their flight to relieve themselves before boarding the aircraft. ANA claims empty bladders means lighter passengers, which in turn means lighter aircraft and lower fuel use. ANA said that it may expand the October toilet-trial if results are positive and it is well received by passengers.

Dead pets come back as bracelets

A Shiga, Japan company advertises it will pickup a dead pet, mix its ashes with the clay from the bed of nearby Lake Biwa, and bake the ashes into jewelry for the owner of the deceased pet. The clay from Lake Biwa is commonly used to produce traditional Shigaraki pottery and stoneware.

December
Hotels with train view entice train spotters

Hotels near stations try to attract railway fans with rooms marketed as having a "rail view". There are estimated to be 20,000 railway buffs in Japan. (Odakyu hotels rail fan stay plan; Keikyu hotels rail fan stay plan.)

A cloud-shaped license plate issued by Matsuyama City is the first non-rectangular vehicle number plate in Japan.

Rice-shaped license plates have been issued by Tome City, and Ueda City has produced a castle-shape number plate.

Mount Fuji, Japan’s most famous landmark, is represented in a new rectangular license plate for cars and a mountain-shaped number plate for smaller vehicles The 4 non-standard designs can be used for scooters with an engine displacement under 50cc, motorcycles of 125cc or less, and small-sized special vehicles such as tractors and combines.

The cloud number plate represents Matsuyama in the clouds on the top of a hill. Tome, a rice growing area in Miyagi Prefecture, began offering rice-shaped license plates in October. The rice shape was chosen by citizens’ votes on entries submitted in a city-sponsored design contest in April. The slogan on the plate is ""Mizu no Sato Tomeshi" (Water’s hometown: Tome city) The castle-shaped license plate that promotes Ueda Castle is issued from the Ueda city government. The white, yellow, and pink color options are dependent on the engine displacement of the registered vehicle.  

License plate regulations were modified in 2006 to allow themed "Place Number" license plates. Previously, only official car registration office locations – such as Shinagawa, Hachioji, and Tokyo – were imprinted on standard-sized plain plates.

Lady Guard Holds It In

Women can delay the need to use a toilet by using Lady Guard, a new non-prescription medication from Kowa Company Ltd.

Lady Guard is the first over-the-counter medicine in Japan for alleviating frequent urination. The drug contains Flavoxate, which has been available by physician prescription in Japan since 1978. Kowa markets Lady Guard to women as convenient for long outings, travel, to enable longer concentration on work, and relief from frequent use of the toilet after going to bed.

Kowa says its surveys indicate women named increased frequency of micturition as a major factor of stress and lowers their quality of life. Kowa says constant worry can cause a hypersensitive bladder. Kowa also states that due to the rising number of elderly in Japan, the number of patients experiencing increased frequency of micturition will increase.

Lady Guard instructions: take one with water, three times a day. For ages 15 and older.

photo: package

Get the Flash Player to see this player.