People can avoid publicizing their personal phone number when searching for a missing pet by using a new pet phone number from NTT. Called Wan Nyumber*, the service consists of a tag that has a unique telephone number printed on it. The finder of the lost pet calls the number, which is answered by NTT, who has the pet owner’s information that is assigned to the phone number. NTT contacts the pet owner.

The round tags are customizable with more than 100 designs. Wan Nyumber advertising promotes protection from nuisance calls if a personal phone number is used on tags or "lost" posters, and that the Wan Nyumber data is easier to update than replacing an embedded pet ID microchip.

The service costs JPY 525 per month.

*"Wan wan", the sound of a barking dog; "Nya nya, the sound a cat makes.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Japan Prime Minister Yukio Hatoyama met with 10 parents and their kids in an informal gathering to discuss the government’s child allowance payments, child care and other child rearing issues. The  80-minute meeting Feb. 14 was held at the Prime Minister’s residence, in a room dubbed the "Pigeon Cafe". The Japanese word "hato" means pigeon.

Hatoyama’s goodwill notwithstanding, Lets Japan was quite impressed by his choice of shirt.

The top ten booms in Japan now.

Forest girl boom. Fashion inspired by Anne of Green Gables. For your fashion life in the forest.

(9)
Tokai region local government mascot character boom. More than 30 municipalities in Tokai have mascot characters.

Calligraphy boom
Influenced by "Tomehane Suzuri High School Calligraphy Club" TV show on NHK-TV. Click here to try NHK calligraphy.

Running boom
A survey by Sasakawa Sports Foundation indicates the number of runners who ran two times or more during the week increased from 2.15 million in 2006 (the previous survey year) to 2.48 million according to the 2008 survey.

(6)
Eco boom
Japanese follow the green theme, from carbon offset mindfulness, recycling clothes, and shorter showers, to eco-cars and eco-bags.

(5)
Castle boom
Influenced by "Taiga" historical stories TV series on NHK-TV.

Sakamoto Ryouma boom
Includes TV programs, books, movies, tours, fairs, restaurant menus, and ramen. The ronin Sakamoto led movement to overthrow the Tokugawa shogunate during the Bakumatsu period.
 (3)
History boom
Inspired by television quiz programs featuring questions about Japan history.

(2)
Quiet life boom
Leading a slower-paced, low-stress life. Volunteerism, continuing education, personal growth, cultural pursuits, and contribution to society. Also includes leaving big cities to start a farm in rural Japan. (related:  Slow food life.)

(1)
Fried chicken boom
Started in Oita and is now spreading across Japan. More chicken is consumed in Oita Prefecture than any other prefecture in Japan.

Station cat promoted

Tama-chan, the cat stationmaster of a rural Japan train station, has attained the position of Operating Officer.

The stray cat was found in front of Kishi Station on the Wakayama Electric Railway Co. Kishikawa Line in 2007. Named Tama-chan, the kitty was offered the position of Stationmaster and held that post from 2007 until being promoted to Super Station Master in April 2008.

With the appointment as corporate executive Tama-chan becomes the first cat in the world to hold an executive post of a railroad corporation, a company official said.

Tama-chan, 10, will continue to perform stationmaster duties in addition to its responsibilities as Operating Officer. Those additional duties have not yet been determined.

The cat is responsible for an increase in passenger numbers. The company plans to rebuild Kishi Station into the shape of a cat’s face this summer.

Maron, the 9-year-old Yorkshire terrier stationmaster for the Iwate Galaxy Railway Company died the evening of August 29, 2009. The cause of death was bronchitis. The dog had served as Station Chief at Oku-Nakayama Kogen Station, in Ichinohemachi since September, 2000. A funeral service for Maron was held on September 12, 2009.

Analysis

With Tama-chan promoted, and Maron out of the way, cats are poised to pounce on stations throughout Japan. Cat-blogger and star of the Wii game Sukeban Shachou Rena Wii, "Rena" is likely to take over the position formerly held by Maron. Rena is currently CEO of Cat Queen Inc.

It is rumored CQI is a subsidiary of Virtucon Corporation. Following the mysterious disappearance of CEO "Number 2", leadership of Virtucon was assumed by "Mr. Wigglesworth". Police suspect Wigglesworth was involved in the Number 2 case and the sudden death of Maron. Police also link Wigglesworth to the quick promotion of Tama-chan. "We believe this Mr. Wigglesworth cat is the mastermind of these plots," said one police official.

Station employees had originally protested the latest promotion of Tama-Chan, but they denied they were threatened. "A hairless cat wearing a thick leather collar and flu mask did come to see us late one night after the last train had passed", said one employee who refused to be identified. "But the feline was very polite and did not hiss or scratch us," the employee said.

Police continue to investigate possible foul play among the cats. "It is highly unusual to reach a management position in such a short time. Especially for a cat," the police official said.

Virtucon Corporation did not respond to inquiries. In addition to assigning cats to oversee train stations in Japan, it is believed Virtucon Corporation desires to take over the world.