Invasion of the Three-Word Ad Slogan — Quiz

These slogans appear in English text on the product's ads in Japan. Match the slogan to the company. (No cheating!)

Instructions: For each company in the far left column, enter in the small box the number of the slogan from the slogan list. If the slogan number you enter is correct, the correct answer will appear in the large box adjacent to the company name after you put the cursor in the next number box. Data cannot be entered in the large boxes. 

The first item is done for you as an example. Some slogans in the slogan list are fake.

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Community bicycles intended for short distance travel are now available in downtown Tokyo. The Community Cycle program trial is sponsored by Japan Travel Bureau and the Japan Ministry of the Environment.

Five Eco-Port community bicycle lots will be set up about 300 meters apart in the experiment area that covers small parts of the Otemachi, Marunouchi, and Yurakucho business districts in Chiyoda Ward, Tokyo. The route is between Tokyo station and the grounds of the Imperial Palace. Eighty-five bicycles are available for rental. The bicycles can be dropped off at any Eco-Port lot.

Riders must first register at the JTB branch in Marunouchi or at Travel Gate in Yurakucho. Registration requires the rider’s credit card number for purposes of preventing theft of the bicycles. If the bicycle is not returned within 24 hours, the user’s credit card will be charged for the cost of the bike. The registration fee is JPY1000.

The first 30 minutes of bike use is free. After 30 minutes, it costs JPY100 per 10 minutes. If bicycles are kept longer than 3 hours, the cost rises to JPY100 per 5 minutes.

To rent a bicycle, users swipe a contactless card over a terminal at each bike. When the card is verified, the parking port device releases the bicycle. The system utilitzes FeliCa contactless IC cards, FeliCa-equipped cellphones, or the special community bicycle contactless IC card issued by JTB.

Enrollment campaigns will target corporations located in the Otemachi and Marunouchi areas.

Bicycle helmets are not offered with the bike rental.

Sapporo conducted a 10-day community rental bicycle trial from Sept. 20-30. Over 100 users participated in the test. The event, nicknamed "Porokure", utilized 7 bicycle ports for Sapporo’s blue bicycles. There was no charge to participate.

Nagoya will conduct a community bicycle-lending trial Oct. 20 to Nov. 18. The experiment will use 300 bikes. Users must preregister and answer a questionnaire after the trial.

Edogawa ward in Tokyo began a short-term community bicycle rental trial on Sept. 1

photos Sankei; Okamot.com; Porokuru; Poro-cle

Train stations on a major route in Tokyo are the most recent in the country to have blue lighting installed on platforms. The blue LED ceiling lights at the ends of platforms are intended to prevent people from jumping into oncoming trains. The blue lights will operate with the existing standard fluorescent lights.

"Blue lighting was selected because there are claims the color blue calms emotions," an official from East Japan Railway’s Tokyo office said. The railway also believes the blue lights will reduce graffitti and minor crimes.

Blue light-emitting diodes will be placed on every platform on the JR East Yamanote line which circles central Tokyo. All 29 stations on the line are expected to have the lights by the end of October. The Yamanote line will be the only route in Japan that has blue lighting at every station.

On the Yamanote line, there were 9 suicides by jumping off platforms in fiscal 2006, 15 in fiscal year 2007, and four in 2008. As of August 31, 2009, 18 suicides had occured at Yamanote line stations. On all routes managed by the JR East Tokyo office, there were 68 platform suicides in fiscal 2008.

On all West Japan Railway lines managed by the Osaka office, there wered 70 platform suicide jumpers in fiscal 2008.

Keihin Electric Express Railway installed some blue lighting on some platforms and at some crossings in December 2006. Seibu Railway has placed blue lights at some crossings. JR West put in the blue LEDs in selected spots in February 2008. The JR East stations Ogikubo and Nishi-Ogikubo in Tokyo on the Chuo Line utilize blue fluorescent lamps.

The stations with the blue lights as of Sept. 17, 2009
Gumyoji Station in Minami Ward, Yokohama. (Keihin Electric Express Railway Co.) Kita-Ageo, Okegawa and Kitamoto stations in Saitama prefecture. (JR Takasaki Line) Ogikubo and Nishi-Ogikubo stations in Suginami ward, Tokyo. (Chuo Line) Shinbashi, Shinagawa, Yurakucho, Osaki and 3 other stations in Tokyo. (Yamanote Line)

More calm blue lightning
Some crossings on the Hanwa Line. (West Japan Railway Co.)

photos: Kobe Shimbun; Sankei; IT Revolution (large); Asahi Shimbun; Chunichi Shimbun; Iza-Sankei; Shinjuku station

related: Families of platform suicide jumpers billed by railway companies in Japan: urban myth? Glocom; New York Times; Summary

• Japanese suicides rise as world recession hits country’s businessmen
• Now suicide has become a political issue, how will Japan address it?
• Forget the suicide stereotype
• Can Blue-Colored Light Prevent Suicide?
• Reinvent Wheel? Blue Room. Defusing a Bomb? Red Room.
• Design: Spatial Color